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COOLPIX S50/ S50c


Outstanding style and photo enjoyment — with state-of-the-art design, advances for more successful shooting and exciting features for sharing.

Tokyo – Nikon Corporation is pleased to announce the introduction of the COOLPIX S50c and the COOLPIX S50. Two outstanding compact digital cameras with stylish wave-surface designs, they offer a variety of advanced functions and make it easy to share the joy of successful shooting. What's more, the COOLPIX S50c also offers the additional advantage of built-in Wi-Fi capability.

Not only do both the COOLPIX S50c and the COOLPIX S50 feature powerful 7.2 effective megapixel imaging capability that allows images to stay sharp even when significantly enlarged. They also incorporate an especially compact built-in "right-angle" optical VR lens. Combining pleasing 38-114mm (35mm equivalent) performance with minimal dimensions, these 3x Zoom-Nikkor lenses make it easy to compose all kinds of shots ranging from tight portraits to wide-open landscapes.

Incorporating highly effective lens shift Vibration Reduction into its slim, compact dimensions, the COOLPIX S50c and the COOLPIX S50 produce sharper, more satisfactory shots. What's more, high sensitivity up to ISO 1600 creates new opportunities to take sharper, more natural looking photos in lower lighting conditions. Coupled with a handy Anti-Shake button that overcomes camera shake by activating lens shift VR, High-Sensitivity mode and BSS all at once, the COOLPIX S50c and the COOLPIX S50 produce shots that are steady, sharp and much more satisfying.

A handy One-touch Portrait button provides direct access to three unique Nikon innovations that improve the quality of pictures, in-camera – Face-priority AF* that automatically detects and achieves sharp focus on people's faces wherever they are in the frame, In-Camera Red-Eye Fix that can automatically overcome the red-eye effect sometimes caused by flash, and Nikon's D-Lighting that can rescue underexposed images or shots taken with too much backlight.

Thanks to their large 3.0-inch wide-angle LCD monitors, composition with the COOLPIX S50c and the COOLPIX S50 is a cinch. The large screen also makes it easy to play back images anywhere and an anti-reflection coating means it's always easy to see the image on the screen – even in direct sunlight. Furthermore, the screen serves as an excellent platform for the Pictmotion function that allows users to select their favorite movies and images, then combine them with music and visual styles to share images in a more entertaining manner. And as the Pictmotion function has now been improved with new VGA quality, users can enjoy clearer display when viewing Pictmotion through TV output.

Built-in Wi-Fi capability adds further fun to the COOLPIX S50c – enabling users to enjoy Nikon's exciting COOLPIX CONNECT that comprises two services. Without connecting to a computer, Picture Mail can trigger an email notification to friends when new pictures are available to download and view. Picture Bank, on the other hand, sends a large volume of images to the server at once – backing up images in case the camera is lost and uploading all images automatically when the battery is being recharged.

And as with all cameras in the immensely popular Nikon COOLPIX range, both the COOLPIX S50c and the COOLPIX S50 come bundled with Nikon's exclusive PictureProject software. Powerful, yet exceptionally user-friendly, PictureProject makes it a snap to transfer, organize, edit and share photos with family and friends.

* Face recognition capability may be limited in some shooting conditions.

Nikon COOLPIX S50c/S50 Feature Highlights

Slim, stylish design
An eye-catching wave-surface design sets the COOLPIX S50c and the COOLPIX S50 apart from the competition. Featuring smooth curves and a beautiful finish, the design blends operational ease with elegant sophistication. Furthermore, the COOLPIX S50c is available in Gloss Silver, while the COOLPIX S50 is available in Gloss Silver, Matte Black and Gloss Beige.*

*Available colors may differ by country or area.

VR image stabilization
The COOLPIX S50c and the COOLPIX S50 each feature an especially compact built-in "right-angle" optical VR 3x Zoom-Nikkor lens. Offering a pleasing 38-114mm range (35mm equivalent), they not only deliver great compositional freedom, but also overcome the effects of camera shake to produce clearer, sharper images. Whenever the power is switched on, the image appears stabilized on the large LCD monitor until the moment the shutter is pressed. And the system is so effective, it's like shooting at a shutter speed three stops faster.

COOLPIX CONNECT with wireless transfer
The COOLPIX S50c features a built-in wireless unit that enables IEEE 802.11b/g LAN support. Thanks to this, users can make the most of Nikon's exciting COOLPIX CONNECT services comprising Picture Mail and Picture Bank. Picture Mail makes it easy to share the joy of photography with friends and family by wirelessly uploading pictures from the COOLPIX S50c to the Nikon server, then sending an email message informing recipients of the URL where they are stored. Recipients can then view the images, download them or enjoy them as a slideshow. Picture Bank, on the other hand, can start automatically when an AC adapter is connected or be operated manually, establishing a wireless connection to the Nikon server, then securely uploading pictures not previously uploaded.

Other Features

  • Light weight with highly compact dimensions
  • Anti-Shake mode activates VR, High-Sensitivity mode and BSS to overcome camera shake, subject movement
  • High-Sensitivity mode optimizes light sensitivity to minimize blur
  • Improved GUI works with Rotary multi selector for easier operation
  • Choice of 15 Scene modes
  • Selection of movie recording modes
  • SDHC card compatibility
  • Rechargeable Lithium-ion Battery EN-EL8 delivers high performance in a compact package
  • Stop-motion function lets anyone create their own animated films
  • List-by-date function, Calendar function make it easy to locate a recorded image
  • Hi-Speed USB connectivity enables swift data transfer to computers and other peripherals
  • BSS (Best Shot Selector) identifies and saves the sharpest image automatically from ten sequential shots
  • Macro shooting enables shooting from as close as 4cm (1.6 in.)
  • Menu available in a choice of 20 languages
  • Approx. 13MB of internal memory
  • Auto image rotation orients images for easy LCD display
  • 4x digital zoom extends compositional freedom
  • PictBridge and ImageLink support

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.

February 2007 ©2007 NIKON CORPORATION